
Sales & Marketing
During COVID-19 Lockdown
Focus on how to engage/re-engage with existing clients, and how to reach potential new clients during the Lockdown and in preparation for Lockdown Lift.
How to build a business model when you have nothing to sell
How do charities approach Cos and increasing demands for ROI with significant revenue requirements but no ‘product’ to offer in exchange?
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Heart Foundation, ADRA and Ronald McDonald House shared their business modelling and growth strategies
Science of Selling
Two Sales Titans from two different companies went head-to-head over the key fundamentals of selling
Growth in a Tightening Economy
A workshop that profiled NZ companies who have suffered – how they beat it and came out stronger
Balancing
Sales Management –balancing the customer growth and consolidation and relationship building
Sales Management
Four sales managers shared their methods, knowledge and experience in managing, motivating and monitoring salespeople:
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Paul Prouse – Fuji Xerox
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Elaine Ford – Link Business Brokers
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Bevan Trotman – ADT Armourguard
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Andrew Hunt – Kinetics IT Group
Customer and Technology Driven
How brand owners need to confront a tidal wave of information about their own products, which is not sourced from them but crowd-sourced and often wrong.
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Dr Stevens, CEO of GS1 shared their latest initiatives
Competitive Advantage
Understanding your market tiers – and how to link to your truly competitive advantage
Mythbusters
What’s like to be in sales?
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Motivation, 110%, Drivers … and all the mythological beliefs associated with ‘managing’ salespeople.
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Direct from the front line – a panel of salespeople told us what did and did not work in terms of managing them, their needs, and results.
Social Media
How does this increase your business – how do you control/manage the impact on your business.
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Three members shared their use of internal and external social media skills – and an expert consultant shows the method and madness of social media tools.
Marketing Initiatives that don’t cost
Four companies who have created marketing edge, shared simple and cost-effective ways of creating market exposure